For Gorrow Studio, Sea Sea is less a hospitality product than a living cultural environment. The Club House, part gallery, part surf shop, part hi-fi lounge, anchors the project as a communal space for art, sound, and local connection. Native gardens, handmade furnishings, vintage elements, and contemporary surf imagery form an atmosphere intended to feel honest, tactile, and timeworn in the right places. Sea Sea reflects the studio’s ongoing interest in creating spaces that carry narrative and spirit: immersive, crafted, and deeply tied to the landscape and culture that inspired them.
Sea Sea Hotel
By Gorrow studio
A 360° Design Case Study
Interior, exterior, and brand
built as one ecosystem.
project conceived to reimagine
the Australian surf-club vernacular
through a contemporary design lens.
Set in Crescent Head on NSW’s
mid-north coast, the 25-room hotel
was developed as an experiment in
spatial identity, blending 1970s surf
counterculture with a refined,
material-driven approach to coastal
architecture. The studio drew on
decades of work across fashion,
interiors, music, and surf culture to
shape a hotel that feels both familiar
and newly invented.
By Gorrow studio
A 360° Design Case Study
Interior, exterior, and brand
built as one ecosystem.
A studio-built soundscape, curated 24-hour radio, hi-fi programming
and music woven into the architecture of Sea Sea
1. Name and identity
2. Venue-wide art curation
3. A custom sound system and 24-hour house radio,
shaping Sea Sea’s atmosphere through a continuous curated soundscape.
A studio-built soundscape, curated
24-hour radio, hi-fi programming
and music woven into the architecture
of Sea Sea
1. Name and identity
2. Venue-wide art curation
3. A custom sound system and 24-hour
house radio, shaping Sea Sea’s
atmosphere through a continuous
curated soundscape.
Sea Sea Kitchen & Bar, an end-to-end F&B program, uniting spatial design, menu direction, and service flow into a single cohesive concept
Sea Sea Kitchen & Bar, an end-to-end
F&B program, uniting spatial design,
menu direction, and service flow into
a single cohesive concept
1. Surfboard Rental Fleet, Curated with leading shapers, the board fleet is selected specifically for Crescent Head’s waves
2. Website, the structure, identity, & build were directed under one vision, extending the brand into a fully considered digital experience.
3. Music curation, Mixtapes & sound identity crafted by Gorrow Studio’s network,
shaping the hotel’s auditory character through curated playlists.
1. Surfboard Rental Fleet, Curated
with leading shapers, the board
fleet is selected specifically for
Crescent Head’s waves
2. Website, the structure, identity,
& build were directed under one
vision, extending the brand into a
fully considered digital experience.
3. Music curation, Mixtapes & sound
identity crafted by Gorrow Studio’s
network, shaping the hotel’s
auditory character through
curated playlists.